Since its establishment in 2003, Vita Liberata has led the way in providing safe and natural tanning solutions that care for the skin. 

The brand overhaul focused on creating a seamless and cohesive brand identity that resonates with the brand's ethos while appealing to modern consumers. From refined packaging designs to cohesive digital content, the brand guidelines ensured consistency and resonance across all touchpoints. 

By combining organic elegance with technological innovation, Vita Liberata reinforces its stance as a leading provider of skin-loving tanning alternatives, reaffirming the brand's position in the industry.